
By Diane Mastrull
After spending a decade carving this region's countryside into housing developments, Craig Poff had a bout of introspection. That led to a radical step: He left the business.
Granted, the economy had turned a boom industry into a bust. But Poff said his decision to abandon his trade came from a more philosophical place: "I was becoming increasingly distraught at the brokenness of residential land use."
That's no small statement from a man who had reached the top post of the Home Builders Association of Chester and Delaware Counties. Three weeks after he was sworn in as president, he decided to throw his career to the wind - literally.
"Wind is where it's at for me right now," said the 41-year-old resident of East Bradford Township, Chester County, and father of three.
Poff is developing wind farms for Iberdrola Renewables, an international wind-energy provider based in Oregon with a regional headquarters in Radnor. He entered the field a year ago when he couldn't budge this region's long-entrenched land policies.
Poff had pushed for zoning changes on the municipal level - where land-use decisions are made in Pennsylvania and New Jersey - that would steer development away from farm fields to existing towns.
He had added his voice to the New Urbanism refrain, urging communities to allow walkable, high-density, multi-use patterns of development.
Yet in most towns, tradition prevails and, consequently, so does sprawl, Poff said. When he decided that he "just didn't have the energy" to keep fighting for change, the avid fisherman and hunter raised in northwest Missouri turned to alternative-energy companies for a job.
With no energy background or related degree - he was an accounting major in college - Poff got many "don't-need-you" responses until he heard from Dave Shadle at Iberdrola.
Shadle saw a natural fit in Poff, a former partner in Bentley Communities, the land-acquisition and development arm of Bentley Homes in West Chester.
"Our wind-power development process focuses on building relationships with communities and landowners," said Shadle, vice president of development. "We speak frequently and openly about the development steps we take, work closely with many stakeholders and educate the community. Craig . . . can do all that."
Poff said that siting wind farms was "becoming increasingly difficult" because of the industry's early years, when turbines were noisier and more of a threat to birds. Comparing current models with those of 20 years ago, Poff said, is "kind of like comparing an automobile to a horse-and-buggy."
In his new career as senior project developer at Iberdrola, Poff still is scouring the landscape for building sites - but for turbines more than 265 feet tall with blades 290 feet in diameter. One to two acres is required per turbine, with each generating up to 2 megawatts of power. One turbine can provide energy to 300 to 600 homes, depending on the size of the turbine and the home.Poff's territory is primarily Pennsylvania - specifically its higher-altitude terrain, where wind is more reliable.
Lately, he has been a fixture in Clearfield County, in central Pennsylvania, where Iberdrola has plans to build 35 turbines in 2010 and 2011, followed by 90 more in subsequent years.
Poff manned a booth at the Clearfield County Fair in July and has held several informational meetings. And sometimes, he's just around. Two weeks ago, Doug Beard was getting gas in Curwensville, and Poff "pulled in and chatted like he's known me all my life."
The developer's readiness to answer questions, along with Beard's own visit to a wind farm, gave the 54-year-old bookkeeper enough confidence recently to sign an open-ended lease with Iberdrola. While providing no details, Beard said the agreement allows Iberdrola to place turbines on 200 acres outside town that have been in his family for three generations. The site is in the Appalachian Mountains, 2,500 feet up.
With just a summer cottage there, "why not take advantage of the wind?" Beard said, adding, "I'd rather look at a wind turbine than 50 houses." Oddly, the environmental community isn't rejoicing over there being one fewer home builder in the world.
"I sort of wish that people with his sense of environmental awareness would stay and build and develop green buildings," Nathan Willcox, an energy and clean-air advocate at the lobbying group PennEnvironment, said of Poff.
Said a still-reeling developer, Jason Duckworth: "It's the ultimate sign of the times - he goes from being president of the home builders association to leaving the industry. I was just blown away." He did not intend the pun.
While insistent "every one of the communities that I developed is absolutely the best that could have been done . . . given the land-use regulations," Poff said he had "a little more pride" about the mark he was now trying to leave on the world.
"Let's face it," he said, "nobody needs a 5,000-square-foot home. Nobody needs a 2-acre lot - unless you're a farmer."